In Garden City, where personal relationships shape the heartbeat of business, New Image Realty stands out as more than just a real estate office — it’s a place where clients are empowered, agents are inspired, and community ties run deep. Leading this dynamic, women-led brokerage is Broker Lorena Montoya, whose vision, determination, and heart for service have transformed a dream into a thriving business.

Lorena’s path to ownership began after seven years as a realtor and an unshakable belief — instilled by her late mother and family — that she was capable of more. She passed her brokerage exam with determination and immediately set about building a company that reflected her values. The name New Image Realty was born during a weekend of family brainstorming, representing a fresh approach to real estate: one rooted in education, integrity, and lasting relationships.

Meeting a Critical Need in the Market

From the start, New Image Realty filled a gap in Garden City’s housing market by connecting with our diverse community, ensuring access to clear, understandable guidance during one of life’s biggest financial decisions. This focus on education empowers first-time buyers to move forward with confidence, even in a competitive market where bidding wars are common in the most affordable price ranges.

Lorena’s approach sets the brokerage apart. Every client receives a personalized consultation before beginning the process, ensuring they understand not just how to buy or sell a home, but also how to navigate the long-term responsibilities of ownership. The brokerage is always looking at where they can reach next with ongoing training for every agent to strengthen their expertise. While currently primarily focusing on the residential market, they have started to dip their toes into commercial listings as well.

Rooted in Community, Driven by Connection

New Image Realty is an active and engaged presence at major events throughout Garden City. The team participates in the Back to School Business Expo, connecting with teachers and inspiring students by sharing career opportunities in real estate. The Leave a Legacy Foundation holds special meaning for the brokerage, as Broker Lorena Montoya and Office Manager Leticia lost their mother to breast cancer. Each year, they honor her memory — and the role she played in encouraging the creation of New Image Realty — by supporting the foundation’s events. The team also takes part in the Annual Fiesta, celebrating and connecting with the community’s vibrant Spanish culture. Involvement in a wide variety of local events reflects New Image Realty’s commitment to building relationships and giving back to the community they serve.

Empowering Agents, Strengthening the Future

Small-town life brings unique moments — from surprise wildlife encounters during home tours to unexpected adventures inside properties — but it also fosters the kind of deep, lasting bonds that define New Image Realty. Many clients become trusted friends, returning for multiple transactions and referring loved ones, a testament to the trust Lorena inspires.

Lorena’s leadership is as focused on her team as it is on her clients. She invests her time, knowledge, and resources into developing each agent’s skills, knowing that a strong, confident team benefits the entire community. New Image Realty is proud of their team of four female realtors and Office Manager Leticia, who is also Lorena’s sister. While Lorena oversees the vision and daily operations, Leticia is the driving force behind the scenes, managing the brokerage’s finances, marketing, and logistics. Having always believed in her sister’s potential, she now applies her own professional expertise to strengthen the business. Lorena openly acknowledges how much she depends on Leticia’s skills and dedication, describing her as an irreplaceable part of the team.

Each agent at New Image Realty has a unique story that reflects the trust and respect Lorena inspires. When opening the brokerage, she expected it to be a one-woman operation. That changed when her sister-in-law reached out about joining the team, followed shortly by a past client who sought Lorena’s advice on becoming a realtor — and returned months later as a licensed agent eager to work under her guidance. The next member of the team is a longtime friend who made a career change to real estate, choosing to work with Lorena because of their close relationship. The final member of the team joined after getting a need for change from the place she was at. All agents are exceptionally proud of the work they have done. 

Leticia sees these stories as a testament to Lorena’s character — someone people trust with their careers and livelihoods, and whose leadership inspires others to take life-changing steps. Building New Image Realty came with its share of risks, but two years later, Lorena takes pride in the thriving, supportive workplace she has created. The happiness of her office is one of her greatest accomplishments. Her agents continue to develop their client relationships and discover their niches, making remarkable progress that reflects her guidance. Garden City benefits greatly from the presence of this dedicated, woman-led business.

Guidance for First-Time Buyers

Lorena’s message to new buyers is clear: success begins with clear goals, patience, and the right guidance. By fostering strong partnerships with lenders, she ensures clients have access to the best programs and opportunities available.

New Image Realty is redefining what real estate looks like in Garden City — blending professionalism with heart, creating opportunities for clients and agents alike, and proving that with trust, education, and community, a small-town brokerage can make an extraordinary impact. With seeing how the market has been moving this year and with lender projections we can say that in the near future home value will increase due to the projected rate cuts. So if the dream is to become a homeowner, now is the chance while we are in a buyers market! You can find them located at 409 Campus Drive, Ste 108 in Garden City.